Digital Marketing Specialist
Wesley van Wyk
CHIEF EXECUTIVE OFFICER | YMARKETING
DIGITAL MARKETING PROFESSIONAL
I am a digital marketing professional with just over 10 years of experience, and known or breakthrough results. Marketing is a passion of mine, and as such I have studied across all modalities. This enables me to direct and teach all phases of both creative and technical. I started training to breach the gap between the various sectors to obtain preferential results.
I am Currently doing my Masters in Digital Marketing (MSc) Degree, as well as more Independent Studies as Marketing is an ever changing field.
My Qualifications through my Career, that has allowed me to grow and excel not only in my Career. But also start a successful Digital Marketing Company as well as a Training Centre, to assist people understand Digital Marketing in all aspects.
- Kyocera Mita – (6) in-House Certifications
- Equitrac University, Canada – (8) Certifications
- IT Intellect – Comptia N+ Certification
- MultiDimensions – InDesign Advanced Certification
- MultiDimensions – Web Fundi Course Certification
- Alison.com – Website Design Diploma
- Alison.com – Introduction to Coding Certification
- Online Academies – Supervisory Management Diploma
- Shaw Academy – Professional Diploma in Digital Marketing
- Shaw Academy – Professional Diploma in Advanced Digital Marketing
- Shaw Academy – Diploma in Viral Marketing
- Shaw Academy – Diploma in Blogging & Content Marketing
- Shaw Academy – Diploma in Psychology of Sales
- Shaw Academy – Diploma in Social Media Marketing
- Online Academies – Project Management Advanced Diploma
- Online Academies – Advertising Diploma
I am fully proficient in the below, with knowledge I have gained over a period of 22 years.
- Graphic Design ( A i , P s , I d , C c )
- Microsoft Windows and Server
- Web Development ( H T M L , C S S , W P , J Q , J O O M L A )
- Business Development
- Budget Planning (Business & Marketing)
- Brand Management
- Marketing Management (Specialising in DIG)
- Marketing Strategy
- Market Research
- Remarketing Strategy
- Search Engine Optimisation (SEO)
- Google (P P C / TAG Manager)
- Email Marketing
- Social Media (All Platforms)
- UI & UX Design
- B2B & B2C Marketing
- Strategic Planning
- Leadership Training
- Digital Marketing Training
- Public Relations
- Copy Writing
- Management Consulting
- Customer Services
I have proven results, as evidence by the various marketing accomplishments such as Capturing a 258% increase in online revenue, Organic SEO Strategy to achieve 1st page ranking on Bing & Google!
- 2007 National Award
- 2008 National Award
- 2009 International Award
- 2010 National Award
yMarketing Digital Marketing (Pty) Ltd & yTraining – a Division of yMarketing | January 2010 – Present
CEO | Digital Marketing Professional
YMarketing is an Online Multi Level Digital Marketing Agency.
With a Training Division, to teach business owners and other Marketing professionals in all things related to Digital Marketing.
Stephan Welz & Co (Pty) Ltd | The South African Gold Coin Exchange | The Scoin Shop
2016 – 2018 (Corporate Contract)
Group Marketing Manager : Digital
I manage the development and implementation of the digital marketing plans and all that entails for all brands within the Group of Companies. Namely The South African Gold Coin Exchange, The Scoin and Stephan Welz.Development and Implementation of Annual Digital Marketing Plan and Annual Budgets. Digital brand management on all brands within the companies. Providing of Quarterly reviews on effectiveness and ROI. Briefing and assisting teams with implementation action to coincide and enhance all related campaigns. Building, maintaining good working relationships with all the mall marketing and digital teams where shops are situated across all brands.
Working in Collaboration with staff on all aspects of Digital Marketing, Websites, Social Media, Copy writing. Analysing all functions and preparing regular reviews ROI’s to ensure all budgetary requirements are fulfilled. Analytical Reporting on all functions with the objective of meeting ROI’s and cost saving to all relevant companies.
Kyocera Mita – Western Cape |
2007 – 2012
Senior IT & Solutions Expert
Project Planning, Project Management & roll out of IT Networking & Installations within Medium to Large Organisations,
from 5-300 users
Managing of staff during on site installations
Senior Level IT & Technical Support
Highest Level of Customer service was afforded to all clients
Planning, Management and Training of all new and / or existing Sales & Technical staff, both in the field and in office training as required
Plan, schedule and create training events and material for Sales & Technical staff
Kyocera Solutions Expert
Installation and support of Kyocera software solution products as well as papercut and equitrac.
Extensive knowledge and experience in troubleshooting printing and networking
Document imaging and colour expert
When my contract was fulfilled with Kyocera I made an executive and personal decision to only pursue
my marketing passion on a full time bases. This proved to be a very wise decision in future.
Leaf Technologies (Pty) Ltd |
2003 – 2007
IT & Field Technician
Installations of IT Networks
Installation of Printers
Installations of PABX’s
Programming of PABX’s
Troubleshooting and Repairs on Printers and Duplicators
Equipment Inventory Control
Working for Leaf tech was the start of what I would come to know as a milestone to a very fulfilled career, it was IT that allowed me to excel upon being offered a senior position requiring my relocation to Cape Town where I accepted a position in Kyocera.
PNP (Rite-Valu) |
1999 – 2002
Staff Management (all departments)
Opening and Closing Store
Managing Inventory Control
Staff Management on Merchandising and Product Display
Overview of Various Departments
I enjoyed working for this reputable brand after completion of high school and studies.
I however relocated to allow me to start my career growth journey.