Digital Marketing

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R7,499.00

In our 3 day Digital Marketing Course we will take you from a Basic entry level understanding to a more advanced in-depth understanding with the ability to execute what you have learnt. We also do practical’s as apart of putting your knowledge to use, ensuring full understanding

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LEARN DIGITAL MARKETING BASIC, INTERMEDIATE TO ADVANCED

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This is a 3 day course and includes lunch and refreshments as well as a Certificate on
Completion of the Course.

In our 3 day Digital Marketing Course we will take you from a Basic entry level
understanding to a more advanced in-depth understanding with the ability to execute what
you have learnt. We also do practical’s as apart of putting your knowledge to use, ensuring
full understanding.

The course content, and what you will learn.

DAY ONE:

– What you need to for Online Marketing
– Standard Accounts to Create
– Website & HTML (What you need to know for Online Marketing)
– Social Media
– Email Marketing
– Adwords
– SEO
– Content Marketing
– Affiliate Marketing
– Analytics
– Google Tag Manager
– Google Data Studio
– Strategy

DAY TWO:

– WEBSITES & HTML
Websites For Business
Websites For Ecommerce
WordPress vs Wix
Engagement: Convert More Leads
Buyer Personas & Strategy
Turning Leads Into Buyers
– SOCIAL MEDIA
Getting to Know Social Media
Knowing Your Audience
The Platforms – Using The Right Social Media For Your Business
LinkedIn – B2B Marketing And Lead Generation
YouTube – Video Content For Social Media
Creating Engaging And Desirable Content
Further Developing Facebook For Social Media Marketing
Facebook – Targeted Advertising for Lead Generation
Facebook/Twitter Advertising & Advanced Social Media Management
Auditing Your Social Media
Turning Fans Into Buyers
– EMAIL MARKETING
Why Use Email Marketing
Email Platforms
Newsletters
Email Rules To Follow
– SEO (BASIC INFORMATION)
*The indepth Technical Course is held Seperately
HTML/Website Structure
Good Bots & Bad Bots
Black Hat SEO & White Hat SEO
Google Algorythm Changes
On page SEO
Local SEO
Google Search Console
Keyword Research & Tools To Use
SEO And Social Media
Using Schema Tags & Structured Data
Backlinks and How To Build Them
Tracking Your Competitors
– CONTENT MARKETING
Blogging For Business Success
Growth Hacking – Create Explosive Growth
Content Rich Strategies (Visual, Video And Audio)

DAY THREE:

– ADWORDS
Google PPC & SEO – Acquiring the Right Leads for Less
Advertising – Create Ads In The Digital Space
Target Audience – Who is Your Customer
Remarketing
Advanced AdWords – Rules & Scripting
– AFFILIATE MARKETING
Affiliate Marketing – Developing Strategic Partnerships Online
Affiliate Marketing For Ecommerce
– ANALYTICS
How To Read Analytics
Website & Campaign Performance
Geographic Targeting
Data Driven Marketing and Sales – Maximum Return
– GOOGLE TAG MANAGER
Easy Setup & Integration
How To Better Track Your Websites Performance
– GOOGLE DATA STUDIO
Introduction
Build Better Reports
– STRATEGY
How To Define Your Online Strategy
Retention and Recurring Revenue

What you’ll learn
Website & HTML
Social Media
Email Marketing
Adwords
SEO
Content Marketing
Affiliate Marketing
Analytics
Google Tag Manager
Google Data Studio
Strategy