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Digital Marketing Training

Start Time :

June 23 @ 9:00 am

Finish Time :

June 25 @ 1:00 pm

Event Description

Descriptions

LEARN DIGITAL MARKETING BASIC, INTERMEDIATE TO ADVANCED

This is a 3 day course and includes a PDF Booklet as well as a Certificate on Completion of the Course.

In our 3 day Digital Marketing Course we will take you from a Basic entry level understanding to a more advanced in-depth understanding with the ability to execute what you have learnt. We also do practical’s as apart of putting your knowledge to use, ensuring full understanding.

COURSE CONTENT

DAY ONE:

– What you need to for Online Marketing

– Standard Accounts to Create

– Website & HTML (What you need to know for Online Marketing)

– Social Media

– Email Marketing

– Adwords

– SEO

– Content Marketing

– Affiliate Marketing

– Analytics

– Google Tag Manager

– Google Data Studio

– Strategy

 

DAY TWO:

– WEBSITES & HTML

Websites For Business

Websites For Ecommerce

WordPress vs Wix

Engagement: Convert More Leads

Buyer Personas & Strategy

Turning Leads Into Buyers

– SOCIAL MEDIA

Getting to Know Social Media

Knowing Your Audience

The Platforms – Using The Right Social Media For Your Business

LinkedIn – B2B Marketing And Lead Generation

YouTube – Video Content For Social Media

Creating Engaging And Desirable Content

Further Developing Facebook For Social Media Marketing

Facebook – Targeted Advertising for Lead Generation

Facebook/Twitter Advertising & Advanced Social Media Management

Auditing Your Social Media

Turning Fans Into Buyers

– EMAIL MARKETING

Why Use Email Marketing

Email Platforms

Newsletters

Email Rules To Follow

– SEO (BASIC INFORMATION)

*The indepth Technical Course is held Seperately

HTML/Website Structure

Good Bots & Bad Bots

Black Hat SEO & White Hat SEO

Google Algorythm Changes

On page SEO

Local SEO

Google Search Console

Keyword Research & Tools To Use

SEO And Social Media

Using Schema Tags & Structured Data

Backlinks and How To Build Them

Tracking Your Competitors

– CONTENT MARKETING

Blogging For Business Success

Growth Hacking – Create Explosive Growth

Content Rich Strategies (Visual, Video And Audio)

 

DAY THREE:

– ADWORDS

Google PPC & SEO – Acquiring the Right Leads for Less

Advertising – Create Ads In The Digital Space

Target Audience – Who is Your Customer

Remarketing

Advanced AdWords – Rules & Scripting

– AFFILIATE MARKETING

Affiliate Marketing – Developing Strategic Partnerships Online

Affiliate Marketing For Ecommerce

– ANALYTICS

How To Read Analytics

Website & Campaign Performance

Geographic Targeting

Data Driven Marketing and Sales – Maximum Return

– GOOGLE TAG MANAGER

Easy Setup & Integration

How To Better Track Your Websites Performance

– GOOGLE DATA STUDIO

Introduction

Build Better Reports

– STRATEGY

How To Define Your Online Strategy

Retention and Recurring Revenue

 

What you’ll learn

Website & HTML

Social Media Marketing

Email Marketing

Adwords

Basic SEO

Content Marketing

Affiliate Marketing

Analytics

Google Tag Manager

Google Data Studio Strategy

Event Speaker

Wesley is the Chief Executive Officer of yMarketing Digital Marketing (Pty) Ltd, yTraining a division of yMarketing & also yLeads a division of yMarketing

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