Digital Marketing Course

Digital Marketing Course

Price:

Course Features

  • Location: Online
  • Language: English
  • Lesson: 0
  • Viewers: 1080
  • Prerequisites: No
  • Skill Level: Advanced
  • Course Capacity: 100
  • Start Course: 06/16/2020

Descriptions

LEARN DIGITAL MARKETING BASIC, INTERMEDIATE TO ADVANCED

This is a 3 day course and includes a PDF Booklet as well as a Certificate on Completion of the Course.

In our 3 day Digital Marketing Course we will take you from a Basic entry level understanding to a more advanced in-depth understanding with the ability to execute what you have learnt. We also do practical’s as apart of putting your knowledge to use, ensuring full understanding.

COURSE CONTENT

DAY ONE:

– What you need to for Online Marketing

– Standard Accounts to Create

– Website & HTML (What you need to know for Online Marketing)

– Social Media

– Email Marketing

– Adwords

– SEO

– Content Marketing

– Affiliate Marketing

– Analytics

– Google Tag Manager

– Google Data Studio

– Strategy

 

DAY TWO:

– WEBSITES & HTML

Websites For Business

Websites For Ecommerce

WordPress vs Wix

Engagement: Convert More Leads

Buyer Personas & Strategy

Turning Leads Into Buyers

– SOCIAL MEDIA

Getting to Know Social Media

Knowing Your Audience

The Platforms – Using The Right Social Media For Your Business

LinkedIn – B2B Marketing And Lead Generation

YouTube – Video Content For Social Media

Creating Engaging And Desirable Content

Further Developing Facebook For Social Media Marketing

Facebook – Targeted Advertising for Lead Generation

Facebook/Twitter Advertising & Advanced Social Media Management

Auditing Your Social Media

Turning Fans Into Buyers

– EMAIL MARKETING

Why Use Email Marketing

Email Platforms

Newsletters

Email Rules To Follow

– SEO (BASIC INFORMATION)

*The indepth Technical Course is held Seperately

HTML/Website Structure

Good Bots & Bad Bots

Black Hat SEO & White Hat SEO

Google Algorythm Changes

On page SEO

Local SEO

Google Search Console

Keyword Research & Tools To Use

SEO And Social Media

Using Schema Tags & Structured Data

Backlinks and How To Build Them

Tracking Your Competitors

– CONTENT MARKETING

Blogging For Business Success

Growth Hacking – Create Explosive Growth

Content Rich Strategies (Visual, Video And Audio)

 

DAY THREE:

– ADWORDS

Google PPC & SEO – Acquiring the Right Leads for Less

Advertising – Create Ads In The Digital Space

Target Audience – Who is Your Customer

Remarketing

Advanced AdWords – Rules & Scripting

– AFFILIATE MARKETING

Affiliate Marketing – Developing Strategic Partnerships Online

Affiliate Marketing For Ecommerce

– ANALYTICS

How To Read Analytics

Website & Campaign Performance

Geographic Targeting

Data Driven Marketing and Sales – Maximum Return

– GOOGLE TAG MANAGER

Easy Setup & Integration

How To Better Track Your Websites Performance

– GOOGLE DATA STUDIO

Introduction

Build Better Reports

– STRATEGY

How To Define Your Online Strategy

Retention and Recurring Revenue

 

What you’ll learn

Website & HTML

Social Media Marketing

Email Marketing

Adwords

Basic SEO

Content Marketing

Affiliate Marketing

Analytics

Google Tag Manager

Google Data Studio Strategy

Our Main Teachers

  • Wesley is the Chief Executive Officer of yMarketing Digital Marketing (Pty) Ltd, yTraining a division of yMarketing & also yLeads a division of yMarketing

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